A Realistic Look at Annual Funds

Maybe. The responses to several natural disasters suggests also that there is potential in social media and online giving. But, before we jump to conclusions, consider another theme that winds its way, largely unseen, through a second telling of the history we just reviewed. This theme relates to the paradox we noticed back at the beginning of our discussion. We tend to miss it because we’ve focused on the radial growth in participation and dollar results and on what looks like the success story here.