A Realistic Look at Annual Funds

Perhaps social media will become a new panacea. Certainly, we should do what we can to create this. But we probably need to spend some time asking ourselves what this history really means. Look again at the Obama fundraising phenomenon. Does it fit with this analysis? Was social media the tool that the Obama staff used to capture the psychological real estate? Or was it simply the tool the campaign used to harvest the results from the real estate that was captured by the news media — continuous front-page stories, cable news coverage, stump speeches broadcast, exceptional events, talking heads, continuously obsessing, etc.?