A Realistic Look at Annual Funds

As we professional fundraisers became more bottom-line focused, aspiring to raise larger, faster, easier money from a broader and broader base, we bought, one might say, this bottom-line efficiency and dollar growth and paid for it with the currency of that old psychological real estate. This is not, of course, a black or white situation, but there is no escaping that this gray area has progressively become darker and darker over the years. When we run out of this currency (psychological real estate), can we still have the efficiency and the bottom line?