A Realistic Look at Annual Funds

But just as some organizations continue to use volunteers for community campaigns, all will probably continue to use both direct mail and telemarketing into the foreseeable future. Many are experimenting with social media and other Internet- and technology-based mass-solicitation tools. We examined some fundamentals that seem to abbreviate the potential of these tools for most smaller organizations. But, this story is far from finished. Technology is a continual swirl of novelty and insight.