A Realistic Look at Annual Funds

5. Recognize that you must also replenish your donorbase with new constituents. Your loyal constituents are human – i.e., they are mortal and at the mercy of the elements of change. Figure out whom you most need to acquire and whom you have the best chance of acquiring. For higher education this is often the graduates of the last decade group. Build specific strategies for these younger people. Here is where social media mighty be most helpful. But persuading your new grads to join your online community — in addition to Facebook, LinkedIn and others they may already be using — might be more challenging than we realize. This is a video-oriented crowd but not necessarily an e-mail-active crowd.