A Realistic Look at Annual Funds

To take it up a notch, give all donors special name tags and recognize them with a special round of applause. No one needs to ask at this event. No one needs to chastise those who don’t give. No one needs to disparage the lack of participation. No one needs to declare that, “we all ought to be doing this,” or that, “we owe this to our college,” or that anyone should or could think more about the matter of support.