A Realistic Look at Annual Funds

All that is needed is to declare the value of giving, to affirm the act of giving and to affirm those who do give for giving. The goal is to make a point of pride out of institutional support — a pride that all can share — whether or not they themselves are donors. It’s not that nongiving is a fault; it’s that giving is a strength and a privilege. Unless the alumni board signs on to this approach, it’s hard o avoid tacitly, subtly suggesting the opposite. To suggest the opposite is to lose the connection to the biggest, most effective, most visible, most inspiring act of engagement the institution has to offer.