Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
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In 2004, the American Civil Liberties Union was up against it. Its membership had hit the 550,000 mark, yet its major-gifts strategy was anemic at best and planned giving wasn't exactly a priority. And despite the fact that it was on the front lines of what some feel was the greatest civil-liberties crisis in the United States since World War II, the highly visible and aggressive organization was operating under an internal inferiority complex that was undermining its ability to raise a sustainable source of income.
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