A recent ACLU campaign beefed up its major gifts and planned giving

As a result, the Wilson Legacy Challenge raised $217 million in planned gifts and $6 million in matching funds from Wilson.

Prior to the challenge, which Wilson kept open for four years of the LFF campaign's five-year run, the ACLU was bringing in $17 million a year in bequest intentions. Afterward, McKay says, that number shot up to more than $50 million annually under the guidance of Director of Planned Giving Mohammad Zaidi, who developed an aggressive marketing campaign to reach all ACLU members.