Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
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The challenge, Romero says, gave ACLU fundraisers an easy way to talk about planned giving and more people an easy opportunity to support the organization.
"Our donors and staff and board and lay leaders had immediate incentive to review their wills because [the challenge] would mean money now," he says. "Then once you're in their wills, you can ensure the continuity of those revenues."
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