Leading Freedom (and Fundraising) Forward
Relying on a lot of door
knocking and pavement
pounding, a recent ACLU
campaign pumped up the
organization’s current coffers
and ensured its financial
stability well into the future.
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The challenge, Romero says, gave ACLU fundraisers an easy way to talk about planned giving and more people an easy opportunity to support the organization.
"Our donors and staff and board and lay leaders had immediate incentive to review their wills because [the challenge] would mean money now," he says. "Then once you're in their wills, you can ensure the continuity of those revenues."
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