Leading Freedom (and Fundraising) Forward
Relying on a lot of door
knocking and pavement
pounding, a recent ACLU
campaign pumped up the
organization’s current coffers
and ensured its financial
stability well into the future.
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Other goals to be met
While planned giving was a major component of fundraising for the LFF campaign, it wasn't the only one. The ACLU also set out to engage its next generation of supporters, focusing on younger and multigenerational donors, and to inspire longtime donors to dig deeper and give larger "stretch" gifts.
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- American Civil Liberties Union
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