A recent ACLU campaign beefed up its major gifts and planned giving

No one could argue with the stunning success of the major-gift component of the campaign either, as it brought in 37 seven-figure contributions and four eight- figure ones. Many donors gave the largest gifts they ever gave to the ACLU, and in some cases, the largest gifts they ever gave to any charity. Folks whose largest gift ever had been $10,000 or $50,000 suddenly were writing checks in the millions.