Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
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Anthony Romero, the ACLU's executive director and — by his own design — chief fundraising officer, was struggling with an endowment-building campaign that was missing its mark. So there was no great cry of despair when Director of Institutional Advancement and Special Projects Donna McKay suggested the organization close it out.
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