Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
The extensive research that went into the process unearthed a few uncomfortable, yet undeniable, truths: There was a disconnect between donors' passion for the ACLU and their giving habits, and that was because the ACLU was suffering from an inferiority complex that undermined its confidence in asking for larger gifts.
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- American Civil Liberties Union
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