Leading Freedom (and Fundraising) Forward
Relying on a lot of door
knocking and pavement
pounding, a recent ACLU
campaign pumped up the
organization’s current coffers
and ensured its financial
stability well into the future.
The extensive research that went into the process unearthed a few uncomfortable, yet undeniable, truths: There was a disconnect between donors' passion for the ACLU and their giving habits, and that was because the ACLU was suffering from an inferiority complex that undermined its confidence in asking for larger gifts.
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- American Civil Liberties Union
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