Leading Freedom (and Fundraising) Forward
Relying on a lot of door
knocking and pavement
pounding, a recent ACLU
campaign pumped up the
organization’s current coffers
and ensured its financial
stability well into the future.
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Adds McKay, "It wasn't that long ago when $5,000 was considered to be a major gift to the ACLU."
So what changed? Leadership. Romero took over in 2001 and hired McKay, who immediately saw the need to restructure the development department and fortify its major-gifts strategy.
As a shocking example of just how lacking the major-gift mind-set was at ACLU, Romero tells the story of hearing about philanthropist Leon Levy at a party soon after he started at the ACLU. Romero didn't know the Oppenheimer Funds founder but wrote down his name on a cocktail napkin, which he passed on to McKay.
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