A recent ACLU campaign beefed up its major gifts and planned giving

"We did some research and found out that the good news was that he's worth a couple of billion dollars," Romero says. "The bad news was that he'd been a member since the '70s, he always renewed his membership on the first notice — and we'd never talked to him."

Within 24 hours, Romero was face to face with Levy, who greeted him by saying, "Took you long enough, didn't it?"