A recent ACLU campaign beefed up its major gifts and planned giving

(Even outside of this particular campaign, the ACLU's long-standing resource-sharing strategy provides for support for all affiliates regardless of their individual ability to raise funds. Contributions to the national organization are shared with local affiliates. This spirit of cooperation between the national office and affiliates was key to the success of the campaign, McKay says, because the structure encourages camaraderie and eliminates competition.)