Leading Freedom (and Fundraising) Forward
Relying on a lot of door
knocking and pavement
pounding, a recent ACLU
campaign pumped up the
organization’s current coffers
and ensured its financial
stability well into the future.
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(Even outside of this particular campaign, the ACLU's long-standing resource-sharing strategy provides for support for all affiliates regardless of their individual ability to raise funds. Contributions to the national organization are shared with local affiliates. This spirit of cooperation between the national office and affiliates was key to the success of the campaign, McKay says, because the structure encourages camaraderie and eliminates competition.)
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