Leading Freedom (and Fundraising) Forward

The LFF campaign was decidedly low-tech and focused on tried-and-true major-gifts fundraising strategy. Development staff members stayed offline and out of the mail, relying instead on "shoe leather," phone calls and face-to-face meetings. State affiliate executive directors and volunteers from across the country met with donors at dinners and parties, on flights, at the theater and other social events. They spent a whole lot of time on the road, did a whole lot of talking and took a whole lot of inspiration from their leader.