Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
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As a result, the ACLU has become very good at highlighting its successes and tailoring its messages to donors' interests. Whether it be immigration issues, race issues or issues surrounding the LGBT community that a donor is interested in … the ACLU is fighting that battle somewhere in the country and can use that to reach the donor on a deeply personal level.
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- Companies:
- American Civil Liberties Union
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