A recent ACLU campaign beefed up its major gifts and planned giving

Goals met — and then some

Monies raised aside, the LFF campaign touched the ACLU at its core, starting with the relationship between the executive director, development and program staffs.

"Part of what is remarkable here is that we've engineered a culture shift in the place," Romero explains. "At a lot of nonprofits, the development staff are the stepchildren. The Strategic Affiliate Initiative began in a conversation with the development and affiliate staffs, which shows how seriously we take the development staff. Program people are the experts, but they have to partner with the development staff."