Leading Freedom (and Fundraising) Forward
Relying on a lot of door 
knocking and pavement 
pounding, a recent ACLU 
campaign pumped up the 
organization’s current coffers 
and ensured its financial 
stability well into the future.
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"My gut said that we would be strong on the coasts, but I didn't know how things were in the middle of the country," he adds. "It became clear that our staff resources were not where our program needs were. I pitched the idea [of bolstering the smaller affiliates] to the donor, who turned us down. But it was such a great idea that we decided to do it anyway."
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