A recent ACLU campaign beefed up its major gifts and planned giving

Clear-cut goals

That exercise was the germ of the ACLU's Strategic Affiliate Initiative, which is one part of the three-part Leading Freedom Forward campaign. In addition to beefing up the ACLU affiliates in these threatened areas of the country, LFF was designed to further bolster the East and West Coast affiliates and pump up the ACLU's program of cutting-edge legal and legislative  services.