One Word: Streamline
Recently, my colleagues at Big Duck and I met with Michael Hoffman, CEO of See3, a firm using video, audio and photography to help nonprofits create deeper relationships.
“The Web is a dynamic place,” he told us, “but many organizations still build sites as if they were brochures.”
He went on to describe a future in which video and audio — not static HTML — will be the primary content on nonprofit Web sites. With politicians such as Barack Obama and Hillary Clinton announcing their presidential candidacies in online videos, I think Michael might be on to something.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
