One Word: Streamline
The Web site I’m looking at this month is interested in leveraging media, too. The Palestine Children’s Relief Fund (PCRF.net) uses media aggressively to engage visitors on its home page. Clips featuring former President Jimmy Carter and a segment from “NBC Nightly News” are featured prominently above the fold, along with a quote by U.S. Sen. Dianne Feinstein (R.-Calif.), excerpts from several prominent newspapers, and some very grim photographs of sick and injured kids helped by the organization.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
