A renewed structure and professional site architecture on its Web sitecould give PCRF a significant jump in support.

By Sarah Durham

Visitors to the site can read more than a dozen program-related news stories, sponsor runners for a fundraiser and buy DVDs from the home page, too.

While it’s great that the organization has video, it might be presented better. Right now, the video opens up in a blank page using QuickTime, but free programs such as VideoEgg can, for instance, embed the video presentation within the content of the site, instead. Using a program like VideoEgg would make it easy for others to copy the HTML needed to stream PCRF’s videos from their sites or blogs. PCRF also could get more mileage out of its videos by posting them on distribution networks such as YouTube and DoGooderTV. (I noticed only two PCRF videos on YouTube.)

« Previous 1 2 3 4 5 6 7 8 All Next »

0 Comments

View Comments

Companies:
Big Duck Studio

Sarah Durham Author's page

Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).

One Word: Streamline