One Word: Streamline
PCRF could do a better job of tooting its own horn and demonstrating its credibility, which might attract more donors online. For example, a quick search of PCRF in the blogosphere finds that the American-Arab Anti-Discrimination Committee is awarding the organization its Compassion in Service Award. Also, according to PCRF’s page in Wikipedia (the second search result for the organization on Google and Yahoo!), PCRF counts former U.S. Sen. Paul Sarbanes, Richard Gere and Hunter “Patch” Adams among its supporters and has received a four-star rating from Charity Navigator the past few years.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
