One Word: Streamline
Key to generating more support (and donations) for any organization these days is a solid e-mail-accessible audience that receives good care and feeding (i.e., regular, compelling, valuable content). PCRF might have an e-mail or newsletter list, but I couldn’t easily find it or sign up.
The organization has some useful fundraising tools that are most accessible from the home page, like a PDF of its annual report and a statement about its financial value. As I move around, only the Donate Now link at the very bottom of the page remains one click away. How about a nice button at the top of every page, instead?
Online donations are securely processed through PayPal, or CashU (PayPal’s equivalent in the Middle East). Donors also can make a wire transfer or a sign up for a monthly debit. While the choices are nicely varied, they all are presented in a fairly unsophisticated way.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
