A sense of urgency is behind Project Angel Food’s tireless fundraising.

By Margaret Battistelli Gardner

Keys to success: “We have reduced fundraising expenses for special events and engaged new corporate sponsors. We also invested in e-philanthropy and launched an online auction that netted $230,000 in the first year. We are streamlining many direct mail activities and enhancing the efficiency of our merchandising program. We are also launching a new, aggressive mail-phone program that will involve two personalized letters followed by a phone call asking for long-term donations. We expect this campaign to generate over $500,000.”