A sense of urgency is behind Project Angel Food’s tireless fundraising.

By Margaret Battistelli Gardner

Challenges for fundraisers: “The rising costs of direct mail is a challenge that we hope to alleviate through e-philanthropy. In addition, added scrutiny from government agencies and increased focus on expense ratios bring new burdens of reporting and audit standards which can be misinterpreted by the public. The busy lives and multiple commitments of community leaders make it more difficult to engage or retain them as key major donor fundraising campaign volunteers.”