A Simple (Yet Vital) Thought on Testing

“Remember this: You can mail a perfectly respectable donor acquisition package to the wrong list and lose everything, including your job. But you can also mail a mediocre (or even bad) package to a good list and lose money. Testing reduces your risk.”

— Fundraising letter writer, instructor, author and newsletter publisher Alan Sharpe in the Sept. 21 edition of his free weekly e-newsletter, Raiser Sharpe Focus. Sign up at www.RaiserSharpe.com