Leap of Faith
A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.
The strategy increased gift frequency among higher-performing donors, setting them on the path to become better long-term-value donors.
Recipe for success
City of Hope will mail a total of 21 impacts this year — the newsletter will be sent out six times, and it will mail 15 annual appeals — and expects to best last year’s numbers.
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