A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.

By Abny Santicola

Another key is the working relationship between Merkle and City of Hope, which yields a few useful best practices. Both Oaksmith and Merkle Account Supervisor Bret Campbell note City of Hope’s annual-giving department’s consistency at providing Merkle the tools it needs to make the most of each mailing.