A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.

By Abny Santicola

“They make our job so much easier by providing us relevant patient stories that are emotional, tied back to research, and really tied back to the offer and the message that they want to portray. And they’re able to give us this with every single appeal, way ahead of time, so we can work with that resource and interview patients and doctors,” Oaksmith says.