Leap of Faith
A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.
“It helps our planning process and our bottom line every year, the fact that we can count on these really, really strong appeals because we know we’re going to be able to secure the match,” Oaksmith says.
She also credits the department with being able to break down barriers better than many annual-giving departments.
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