Leap of Faith
A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.
“It is not that common in our industry that we have that kind of silo breaking down and that kind of partnership among everyone,” he adds.
Keim notes that Merkle’s approach from the start helped grease the wheels between the two parties.
“Right from the beginning, they seemed like people who were actually interested in City of Hope itself and not in a client,” she says, adding that this is due in large part to the organization’s mission.
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