A stagnant annual-giving program prompted changes to how City of Hope approaches donor cultivation and acquisition that, in many ways, defy conventional fundraising wisdom.

By Abny Santicola

City of Hope
1500 E. Duarte Road
Duarte, CA 91010-3000

Operating budget (2007): $641 million
Founded: 1913
About: (from City of Hope literature)
“City of Hope is a leading biomedical research and treatment center dedicated to the prevention, treatment and cure of cancer, diabetes and other life-threatening diseases. Our mission is to shorten the time from initial research idea to new treatment, quickly bringing cures to patients who need them.”