A strong offer can make all the difference in helping your organization raise more money from prospects

By Abny Santicola

Gaffny adds that this rule also explains why anniversary appeals often don't work so well.

Rule No. 12: Remember the "consequence of inaction"
Telling donors what will happen if you don't raise the necessary funds can push many over the edge to donate to your cause.

In closing, Gaffny urged attendees to continue going for $15, $20 and $25 gifts, but to construct opportunities for donors to give larger gifts as well.