A strong offer can make all the difference in helping your organization raise more money from prospects

By Abny Santicola

Rule No 3: Take the "bumper sticker" test
Can your message be distilled into a few words? "We had a need to raise money for Covenant House so they could provide shelter and care for kids," Gaffny said. "We called it, simply, a Bed for Every Kid’s Head.

"Second, we wanted to create a monthly-giving program to feed kids at Mercy Home for Boys and Girls. We called it Daily Bread,” he shared. "In both instances, we were able to distill a complicated offer into just a few words."