12 Tips for Bulking Up Your Offer

Rule No. 4: Leverage "industry controls"
These include:

• Annual fund
• Supporter/member drive
• Challenge fund/matching gift
• Emergency fun
• Free! (premiums)

Rule No. 5: Keep it bite size
Focus on one thing — one amount that you’re trying to raise or you'd like donors to give. Focus on one person (tell a story).