A strong offer can make all the difference in helping your organization raise more money from prospects

By Abny Santicola

"People love stories," Gaffny said. "We're nosey. We love to hear what other people are up to."

Rule No. 6: Romance it and dramatize it
Make it big, big, big, he said. Position your offer on your outer envelope so recipients can't miss it. Don't be shy about asking for a big gift. Give donors a place at the table, use odd gift amounts, and attach recognition to an amount. Gaffny also stressed giving the donor a deal, i.e., something that gives her incentive (something free, perhaps) to donate now. Let her visualize making a difference.