A strong offer can make all the difference in helping your organization raise more money from prospects

By Abny Santicola

He threw in the following bonus rules, as well:

Rule No. 11: Donors want to fix a problem more than celebrate a solution
To test this, Girls Inc., an organization that promotes girls' rights to be themselves, did a split test of an acquisition mailing. One mailing featured "Girls Can't" on the outer envelope and then inside talked about all of the myths of what girls can't do, urging recipients to support the organization in its efforts to help fix these misconceptions.