Focus On: Planned Giving: Helping Donors to Look Ahead
A successful planned-giving campaign takes it slow, nrturing relationship with older donors that will far outlive their immediate cash-generating years.
By
Mark Walker
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Having worked with three nonprofits over the past 17 years has taught me the importance of identifying and nurturing one of the most significant resources of any organization — its older donors. Cultivating these donors enriches their lives and allows them to have a positive impact on their favorite charities beyond their cash-generating years.
0 Comments
View Comments
- Companies:
- Forbes
- People Magazine
- Places:
- Arizona
- Europe
- West Coast
Mark Walker
Author's page
Related Content
Comments