A successful planned-giving campaign takes it slow, nrturing relationship with older donors that will far outlive their immediate cash-generating years.

By Mark Walker

We highlighted them in our Legacy newsletter as an example of the type of committed donor we wanted others to emulate. I provided an autographed copy of our founder’s memoirs and then talked to them about making a special gift for our organization’s 50th anniversary. During this process, John passed away, and I gave a eulogy at his memorial service.