Special Report: A Walk Through ?a Web Site Audit

Today, Web sites are like opinions — everyone has one. This is certainly true for just about every nonprofit organization in the country.

But it's one thing to have a Web site that tells the world who you are and what you do, and quite another to have one that invites and facilitates online gifts. In the course of conducting many audits of nonprofit organizations' Web sites, I've found a surprising number are simply not fundraising-friendly. And I've found a couple that are downright hostile toward donors who want to provide online gifts.