Special Report: A Walk Through ?a Web Site Audit

Ridiculous, you say. Why would any nonprofit do that? In most cases, it's unintentional and simply a matter of not knowing any better. And in one instance it was because the objectives of the organization were in direct conflict with applying the kinds of practices that enable donors to give online quickly and easily. Even though there was a solution to meet those same objectives while still making it easy for donors to give online, this organization simply was insistent on continuing its confusing and cumbersome online giving process.