Special Report: A Walk Through ?a Web Site Audit

That's why I begin a Web site audit by first looking at overall content, design and navigation. Does the site use minimal copy and short paragraphs? Does it use easy-to-read fonts? Is it graphically designed to lead the eye to key information and images? Whenever possible, does it enable content to be "above the fold," which means visible and readable without needing to scroll down the page? Is the main navigation bar clearly ?visible? If so, are all the site's primary content pages clearly and logically ordered on the navigation bar? Does the site employ pull-down menus on the home-page's navigation to facilitate viewing primary- and secondary-page content headings without clicking to the pages? Does the site's navigation employ the "three-click rule," meaning can you get to any page on the site by making no more than three mouse clicks?