Special Report: A Walk Through ?a Web Site Audit

Keep it quick and easy
After answering the preceding questions covering content, design and navigation, I then move on to reviewing the Web site's fundraising elements ?themselves.

On the homepage, is there a highly visible "Donate Now" (or some similar phrase) button that is separate from the navigation bar and residing in a prominent place on the page itself? Is this button replicated on each and every page throughout the site, preferably in the same location on each page? The reason for this is primarily due to the fact that you'll never be able to predict what pages and in what order people might view your site. And search engines might link a visitor to any internal page, not just your homepage. Once a visitor makes the decision to become a donor from whatever page she might be on, you want to make it as easy as possible for her to start the process.