Special Report: A Walk Through ?a Web Site Audit

Does the donation page have minimal copy? Now's not the time to go droning on about your projects or mission. Simply make your case for giving, and let the donor do the rest.

Does the donation page facilitate a credit-card gift using no more that three simple steps? Does it use pull-down menus to provide donors with options such as gift designations or credit-card types without the donor leaving the donation page? Making the donor go somewhere else on your site to designate a gift or find some other information is a huge mistake. Anytime you do this, you place a barrier in front of the donor and run a very high risk of losing that gift right ?then and there. Remember, ?caffeinated finch.