A Wealth of Opportunity

A Wealth of Opportunity

March 28, 2006

By Abny Santicola, editor, FundRaising Success Advisor

Ah, wealthy donors. There isn't an organization in existence that wouldn't want a house file full of them. But did you ever consider that maybe yours already is?

Carsten Walter, director of membership programs at Washington, D.C.-based conservative research and educational think tank The Heritage Foundation, says his organization has cultivated most of its high-dollar donors up through its regular direct-marketing program.