Drawing Attention to Your Cause
A well-executed cartoon can intrigue potential donors right into your direct-mail package.
When my company created the control for The New Yorker, we never mentioned subscribing, newsstand savings or the like. We just put the reader in the middle of a typical, whimsical New Yorker cartoon. We understood why the audience loves the magazine and gave them a big dose of it. Along the way, we delighted recipients into helping us beat the previous control.
- Companies:
- Arthritis Foundation
- The New Yorker
Related Content
Comments
